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Home / Measuring Results / Case Study #1 - Not-for-Profit

Measuring Results

Typical results as measured by Ventriloquist clients.

Ventriloquist Case Study # 1

Not-For-Profit

Overview
Ventriloquist was mandated to test the impact of twinning a Ventriloquist call with a direct mail (DM) fundraising appeal during the year-end campaign of one of the largest national not-for-profit organizations in the US. During the month of December, Ventriloquist received a list of randomly selected donors, including a total of approximately 2,240, while the control group included 21,471 donors. The objective of the message was to attract attention to the upcoming direct mail piece.

Results
Of those that received only the DM piece (21,741), 1,318 donors responded for a total response to the DM alone of 6.06% with an average gift of $38.62. Among those that received the direct mail and a Ventriloquist message (2,240), 162 donors responded for a total response rate of 7.23% -- a 19% lift in response when compared to DM alone. The average gift when including a Ventriloquist message was $77.02 &##8211; a 99% lift in donations given when compared to DM alone.

Case for Not-For-Profit Results Graph Percent Lift with Ventriloquist Voice Solutions Graph
Highlights of the Campaign when using Ventriloquist
  1. 19% lift in response rate.
  2. 99% lift in average gift.
  3. Cost to Raise a Dollar including the cost of phone append (one time cost), selection charges and all Ventriloquist costs, were lower than the Cost to Raise a Dollar for straight DM only.

VENTRILOQUIST DELIVERED A HIGHLY SIGNIFICANT LIFT TO DIRECT MAIL IN TESTING. THE CLIENT HAS NOW EXPANDED AND IS USING VENTRILOQUIST FOR THIS APPLICATION REGULARLY.