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Home / Measuring Results / Case Study #3 - Renewal Program

Measuring Results

Typical results as measured by Ventriloquist clients.

Ventriloquist Case Study # 3

Renewal Program

Overview
One of the largest membership organizations in the US tested the effectiveness of Ventriloquist in increasing their membership renewal rate. Ventriloquist received a list of approximately 24,837 while the control group included 500 members. The objective of the campaign was to test the effectiveness of sending a Ventriloquist message twinned with the second renewal notice sent to their members. The message was scheduled to arrive at approximately the same time as the renewal notice would arrive in the mail.

Results
Of those that received the second renewal notice alone (500 members), 228 renewed their membership for a response rate of 45.6%. Among those that received the second renewal notice and the Ventriloquist message, 17,187 renewed their membership for a total response rate of 69.2% -- a significant lift of 51.75% when compared to the renewal notice alone. In addition, payment was made on average one week earlier by members who had received the Ventriloquist message.

Case for Renewal Program Results Graph
Highlights of the Campaign when using Ventriloquist
  1. 51.75% lift in response rate.
  2. Significant improvement in cash flow position, as members tend to renew and pay faster.
  3. Very cost effective tool to improve renewal rate.

VENTRILOQUIST HAS PROVEN EFFECTIVE IN MEMBERSHIP RENEWAL CAMPAIGNS. SIMILAR PROGRAMS HAVE NOW BEEN ROLLED OUT BY SEVERAL OTHER MEMBERSHIP ORGANIZATIONS.